interactive trade fair stand
Three magic words for a spellbinding appearance: digital, multimedia, interactive
Attention Through Innovation: Increase Your Trade Show Contacts With Multi-Touch Technologies
Of course, exhibitors at a trade show are usually screaming for attention, even though there is a demurer way to attract an audience successfully: by using a visitor magnet that captivates through innovation. And arouses people’s curiosity to explore all kinds of content. One that does not only offer information, but involvement, too– with multi-media enhanced interactivity. This is the best way to leave a lasting impression in your trade show audience’s memory – not with a lot of noise, but through silent amazement.
- innovation makes curious: more potential clients at your trade show booth
- digital presentations are fun: easy start into informative consultation and sales pitch
- interactivity makes even more curious: visitors stay longer at your exhibition stand
- conversation makes likable: positive effects on your corporate image
- interactive storytelling makes memorable: stronger visitor involvement
- touching? You bet! All our installations are perfectly resistant to disinfectants – to make sure that only the fun of the experience is contagious.
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More InformationLet Your Interactive Trade Fair Booth Work For You
In combination with Garamantis’s multi-touch solutions, your preexisting exhibition stand becomes a sure-fire success. Already from a distance, multi-touch walls and interactive projections draw trade fair visitors’ attention to your trade fair booth. Sensors can detect approaching visitors who are then greeted by a multi-touch table or an interactive display case. All installations are interconnected and invite hands-on and playful interaction with your products.
- interaction between people and with technology: several users at once can interact, play, and retrieve information.
- object recognition: visitors present a flyer, a product sample, or any other item to the table and immediately are provided with matching digital content and activity options to choose from.
- the playful path into memory cells: thanks to the multi-touch software your prospective clients and customers playfully familiarize themselves with your products and automatically associate your brand with a positive experience.
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More InformationFor example: If a visitor places an item – for instance, a product sample – on the table’s multi-touch surface, it promptly calls up the according videos, images, and additional information which then can be explored with touch-gestures. The table also suggests further matching products. What’s more, it also supports and assists the booth staff in interactive presentations – all digital content, such as 3D models, infographics, or videos, is just one touch away. And for convenience’s sake, the table can ask your visitors to leave their social networking information, like their business cards or LinkedIn profile, all on its own.
Full Service: Excitement In An All-Round Carefree Package
We take full care of your interactive trade fair project. Either in cooperation with your PR agency or completely independent, during the following 2 or 3 months we guide you through all the necessary development steps right up to a successful trade show:
Ideas for innovative exhibition stands
Trade Fair Eyecatcher: Installations With A Special Allure
Thanks to our years of experience, we can efficiently conceptualize and realize custom-made interactive installations for trade shows and events. Both with tried and tested tools or with innovative and as yet unparalleled features. You can scroll down through our selection of well-established and proven installations for your trade fair appearance, or you can delve deeper into our interactive solutions.
Multi-touch Wall
You have big plans for the trade show? Let your visitors know!
To put it simply, a multi-touch wall at a trade show is a thing impossible to ignore. A large number of visitors can dive into your brand world and your product portfolio in a near endless variety of configurations, shapes, and sizes. Presentations can be controlled directly on the wall itself, contact-free via gesture control, or from a tablet PC. If you want to think bigger still, of course the multi-touch wall can also be linked with your exhibition stand’s other multi-touch installations.
Multi-touch Scanner Table
Employee of the month when it comes to sales leads
Thanks to its integrated person sensor, even the shyest visitor won’t get past the multi-touch scanner table. It proactively starts a dialogue with visitors and invites them to interaction. Its scanner unit can recognize and read product samples, info flyers, business cards, etc. and link them to digital content displayed on the table’s multi-touch surface. These features awaken people’s curiosity, address their play instinct, and later evoke positive memories of your company.
Interactive Trade Fair Wall with Projection Mapping
Visibility and attention guaranteed
Large-scale projections are visible from a distance and, by virtue of their dynamism, have their own special way of attracting the attention of trade show visitors. And of keeping it, too, when in the next step they learn of their unexpected ability to control the interactive wall with their gestures and motions…
Virtual Reality Installation
Bye-bye, trade fair hullabaloo, hello, total immersion
VR environments are in the top tier of interactive trade show experiences because they offer the highest degree of immersion. But expensive hardware alone does not have enough power of persuasion, it is the content and the interactivity features of the VR software that do the trick. They decide whether your visitors really dive deeply into the experiential world offered to them or whether they, say, just go scuba-diving there. Luckily, we at Garamantis are experienced VR‑divers.
Interactive Display Case
Touching the exhibit explicitly encouraged
Any which way visitors twist and turn the product inside the display case with touch gestures on the glass panels – it always remains fascinating. That is because motion-dependent light effects and multi-media storytelling on additional screens set the perfect stage for the exhibit. A brilliant idea – also because the grease-repellent glass surface of this unique interactive display case prevents unattractive fingerprints. Optionally, the display case can also be used with contact-free gesture control.
Social Media Table
Reach a larger audience than the trade show can
The social media table’s scan function provides your visitors with an unusual, but very convenient way to share content on social media. Thanks to this feature, this table is digital info terminal, interactive installation, and social media hub all rolled into one – and hence the perfect place for socializing activities.
And All That For Just One Trade Show?
Our trade show solutions are intended and made for a long lifespan, and we would hate to see them spend this time in a storage room. Because of that, already from the beginning we look for the best option and model for you to make sure you can put it to good, long-term, recurrent – and hence profitable – use.
Arguments in Favor of a Sustainable Use:
- Convincing, no matter where you put it (except for a storage room): between trade shows, our installations can make contact and generate sales leads just as effectively in your corporate headquarters’ lobby or at a Point of Sale.
- The epitome of independence: our installations are capable of attracting and enticing your target audience all on their own. In other words: in order to use the installation throughout the year, you don’t have to deploy staff for its operation and supervision.
- A magnet not only for visitors: you might find it hard to keep your staff away from the installation, because they, too, are going to want to exploit its abilities for their own everyday business activities, e.g., as an interactive sales aid or as a showroom presentation tool.
- Robust hardware: our interactive installations are anything but prima donnas. They endure transportation to far away destinations just as well as they put up with their repeated assembly and disassembly on various trade shows all over the world.
- flexible content: new collection, updated content, new products, or even an entirely new business orientation – thanks to the CMS your interactive installation always remains up to date and keeps up with your creative imagination.
Why using multi-touch technology in interactive trade fair appearances is recommended
If now you’re saying, “Give me just one good reason why I should turn to you when planning my next trade show?!” – here’s ten: 10 reasons for using multi-touch technologies on trade shows.
By the way, reason #11 consists in the fact that we have years of experience in bringing the “Wow!” to trade shows and into their attendees’ minds (and keeping it there). We would like for you to make your own pleasant experience with us. And eventually the next trade show is going to happen for sure. So let us get a head start and discuss how you can make an innovative appearance there.
Project Examples
Free consultation on interactive exhibition stand or event
Benefit from our experience and be inspired by innovative trade fair concepts. We will be happy to advise you individually and without obligation.
For the new “Haus der Wirtschaft” we wanted to present the global networking and diverse activities of the Upper Austrian Chamber of Commerce in an innovative way and integrate them aesthetically into the open architecture of the building. With the interactive data visualisation from Garamantis we were able to achieve this brilliantly.
With Garamantis we were able to quickly create an interactive multi-touch table to visualise our data for an exhibition on the MS Wissenschaft. The project management and software implementation were focused and the end product met all our expectations. The hardware was delivered on time and the customer support is extremely service-oriented. Overall a very positive experience and working with people who were enthusiastic about working with us.
With great professionalism, expertise and openness, the Garamantis team developed a real-time 3D multi-touch application that exceeded our expectations! The collaboration with our account team and designers was straightforward and fun. We look forward to working with Garamantis again in the future.
“The Wave” is an immersive installation in the former gas tank, now Museum Gasometer Oberhausen. Visitors to the current Planet Ocean exhibition can stand in front of or under the wave. Thanks to a software application by Garamantis, they even become part of the “water world”.
With the creative minds of Garamantis, we had a master team of digitalisation at our side for the development of the exhibition at the Infocenter Berlin TXL. Projection mapping combines the technical with a sensual presentation, adding an aesthetic dimension to the communication of urban planning.
TITAN Business Award 2023 – Gold Winner
Interactive B2B Showroom for FFT Production Systems wins gold in the category “Marketing – Best Brand Experience – B2B”
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