Interactive Showroom – how to impress your visitors

Do you want to showcase your company and products to your business partners, customers and investors using the latest technology? More and more companies are creating interactive showrooms. This is particularly useful if your products are difficult to grasp and require explanation. But an interactive showroom also opens up new possibilities for presenting products that are very small or very large and therefore difficult to display.

By integrating interactive elements, even these ‘problem cases’ can be presented in a clear and multimedia way. Customers can then go on an interactive discovery tour of their own. With a multi-touch installation, you no longer need to explain the benefits of your product range in theory, but can leave the stage and the floor to the main actor – your product.

Interactive table takes over central control of the showroom

A multi-touch scanner table is ideal for an interactive corporate showroom, as it acts as both an information hub and a product presentation. Ideally, it is equipped with a person sensor and networked to the showroom’s sound, screen and lighting systems via the room’s central control system. In this way, it can stage the presentation in a particularly room-filling and impressive way.

Just imagine: As soon as people enter the room, the people sensor detects their position, switches on the appropriate lighting, announces their arrival and then starts the product presentation. Depending on whether you are presenting tangible products or abstract services, the table can support the presentation or even take over completely.

If you are displaying physical products in the showroom, your visitors can simply hold the item themselves in the table’s scanning unit. A rotatable and scalable 3D model of the product then appears on the surface. It also displays useful additional information and illuminates the product variants on display in the room.

Even products that are too large for a normal showroom can be experienced and grasped with the help of the multi-touch table. For example, when selling motors or industrial production systems, a 3D representation on the table surface is an ideal substitute for the real object. What’s more, the interactive functions of the device allow customers to familiarise themselves with the product and satisfy the human instinct to play.

Showroom with surprise effect

Another interactive element that can be used to “upgrade” a showroom is the interactive display case. This space-saving display case holds small, high value products such as watches on a turntable. Swipe gestures on the multi-touch glass of the display case rotate and control the platter and the products on it. The display case also has a people sensor, so it can react to people in the vicinity and speak to them with a change in lighting or a voice message – a surprise effect that creates a good basis for a positive attitude towards the product.

A dynamic lighting system puts the exhibit in the right light. The user can view it from all sides without having to pick it up. The background monitor with 360° panoramic image is an ideal tool for integrating the product into the brand world with a suitable video. With an additional monitor and an integrated audio system, this showcase provides the viewer with audiovisual information, details and explanations. In short, this interactive element not only replaces PowerPoint presentations, videos or catalogues, but also makes direct contact with the visitor. It encourages them to engage with your product in a playful way.

Virtual reality and immersive showrooms

If you want to create an even more “wow” effect for visitors to your showroom, you can use VR technology. This is relatively expensive to purchase and requires staff support. However, it offers the viewer maximum proximity and relationship to the product. This technology is suitable for products of any size, but is particularly useful if you have products that you cannot demonstrate, such as houses.

Wearing virtual reality goggles, your customer is completely immersed in the world of the product: in the VR environment, they can walk through the fine gears of a clockwork, virtually view their future home and “test” it live in the furnished living room. In addition to the immersive experience for your visitors, there is also the fun factor, as they can use additional VR controllers to lend a hand and experiment to their heart’s content. For example, they can configure their desired object (house, furniture) in VR according to their wishes. Or they can press the buttons of a machine they are interested in and get an impression of how your product works.

How companies are using interactivity for presentations

Procurement Future Showroom
Lingemann GmbH interactive showroom

ifesca Future Technology Centre
Showroom brings artificial intelligence to life visually, haptically and acoustically

ESA Showroom Hyperwall
High-resolution screen wall consisting of nine monitors in the ESA showroom, controlled by tablet

MED-EL Interactive Company Exhibition
Hands-on interface software in the “Audioversum” at MED-EL World Innsbruck

ESA Visitor Centre
Immersive insights into modern Earth observation

▶️ If you are interested, please contact us. Together we will find the right showroom solution for your company!

▶️ If you want to start planning right away, you can find the 7 success factors for your interactive showroom here.

▶️ If you want to know more about corporate showrooms, we recommend our 50-page white paper “Successfully planning and implementing corporate showrooms”.