immersive space

Immersive room projection as a corporate and exhibition highlight

Immersive rooms use state-of-the-art projection technology to project images, video and 3D content onto walls, floors, ceilings or even objects in the room. The result is an immersive visual environment that engages the senses and is highly entertaining. Immersive projection solutions are increasingly being used in exhibitions, science centres, amusement parks, trade shows and corporate foyers and showrooms.

And rightly so! Immersive room projections take visitors out of their everyday environment and into a playful virtual one. This casts a lasting spell on them. Because it is intense. Because it tells a story to the attentive senses and touches them emotionally. This creates a deeper connection to your message or brand than any conventional form of presentation.

Interactivity in immersive experiences

Interactive elements in immersive spaces allow your visitors to actively participate in and influence the event. The higher level of involvement through active participation makes the immersive experience more intense and memorable.

One option for interactive participation is gesture control: visitors interact with the projection using simple hand movements or touches. If you are thinking of games, interactive learning environments and artistic performances, then you have understood the principle. But you can also interact with your products and corporate content in an equally entertaining way.

Interaction in immersive environments

Gesture control can be implemented using camera systems or laser sensors, for example. Laser-based sensor technologies can track the movements of all visitors in the room and transfer their positions to the projection in real time. This allows the projection to adapt to the visitor’s behaviour, enabling complex interactions. For example, an elaborate animated particle effect can be projected around any person who moves. Make sparks fly or fireflies buzz! Or your visitors can move through a surface of water, creating realistic-looking waves. In recent years, highly accurate camera-based devices have come onto the market. Thanks to inside-out tracking, they can locate people and objects in a room with millimetre precision and almost instantaneously. The collaborative and playful possibilities of such a digital space are now virtually unlimited.

World’s first public immersion room at the Ars Electronica Center

The Ars Electronica Center is a futuristic museum and centre for media art and digital culture in Austria. It operates at the interface of art, technology and society. A state-of-the-art immersive projection room transports visitors into a fascinating world of high-resolution 3D visualisations, animations and interactive content. It is the highlight of the museum and was the thesis project of Garamantis co-founder Oliver Elias when the museum opened in 2009. Together with specialists from the Ars Electronica Futurelab, our co-founder developed this interactive space, which was unique at the time. Linz was the European Capital of Culture at the time, and the immersive space immediately became a crowd-puller for visitors from all over the world. The wall and floor projections measure an impressive 16 x 9 metres. Laser tracking made it possible to create interactive visual worlds for the first time. As the only high-tech composition of its kind in the world accessible to the general public, the immersive space attracted a great deal of international attention.

Media and interactive productions for theatres

Over the years, Garamantis has developed numerous interactive applications for Ars Electronica, building up a pool of content from a wide variety of fields. These include musical, artistic, playful and educational interactive applications. The Immersive Space now has a total of eight latest-generation 4K projectors, providing 8K resolution on the walls and floor. It has been exported in various versions to many countries, including Singapore, Mexico, Switzerland and China.

From this technologically outstanding project, which is still ongoing today, we are constantly gaining new experience in the fields of immersive projection systems, interactive staging and application development. Together with Ars Electronica, we continue to develop immersive spaces and push the boundaries of what is technically feasible.